Could your child’s toothpaste be putting them at risk? That’s the question at the heart of a growing number of lawsuits against Hello Products, a company that markets itself as a “naturally friendly” oral care brand. While Hello toothpaste and mouthwash promise safe ingredients and kid-approved flavors, legal claims argue that some of their fluoride-containing products may be misleading consumers—especially parents who purchase them for young children.
What Is Hello Toothpaste?
Hello toothpaste is a brand that markets itself as a natural, eco-friendly alternative to traditional toothpaste. Founded with the goal of creating oral care products that are free from artificial sweeteners, dyes, and preservatives, Hello has gained popularity among consumers looking for fluoride-free and charcoal-infused options.