Cheryl Caldwell has filed a class action lawsuit against Nordic Naturals, Inc., alleging deceptive labeling practices regarding their product “Ultimate® Omega 2X.”
Caldwell claims the “2X” designation misleads consumers into believing that the product contains twice the omega-3 content of Nordic Naturals’ “Ultimate® Omega” product. Contrary to this implication, “Ultimate Omega 2X” contains 2150 mg of omega-3 per serving, not the 2560 mg that would represent double the “Ultimate Omega” product’s 1280 mg. Caldwell argues that this discrepancy results in the product having 16% less omega-3 than what is suggested by the “2X” label. Let’s all admit that 16% less is not “2X” but it is not that far off, right? But still, I get it. Misleading is misleading.